Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01503nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240228125937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200127s2014 gr adf g b||| 000 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789602189290 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| Modifying agency |
GR-AiPI |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
179709 |
| Personal name |
Fahy, John, |
| Dates associated with a name |
1962- |
| Relator term |
συγγραφέας. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Αρχές μάρκετινγκ / |
| Statement of responsibility, etc. |
John Fahy, David Jobber ; επιμέλεια Στέλιος Τσαφαράκης ; μετάφραση Βαρβάρα Μυλώνη, Ηρώ Νικολάου. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Κριτική, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
419, [4] σ. : |
| Other physical details |
έγχρ. εικ. ; |
| Dimensions |
29 εκ. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Business - Management / Κριτική ; |
| Volume/sequential designation |
72 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Τίτλος πρωτοτύπου: Foundation of marketing . |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Linkage |
Περιλαμβάνει βιβλιογραφίες. . |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ |
| General subdivision |
Διοίκηση και οργάνωση |
| 9 (RLIN) |
19435 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David, |
| Dates associated with a name |
1947- |
| Relator term |
συγγραφέας. |
| 9 (RLIN) |
179710 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
179711 |
| Personal name |
Τσαφαράκης, Στέλιος. |
| Relator term |
επιμελητής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Μυλώνη, Βαρβάρα |
| Relator term |
μεταφράστρια. |
| 9 (RLIN) |
167209 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
169382 |
| Personal name |
Νικολάου, Ηρώ |
| Relator term |
μεταφράστρια. |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Foundation of marketing |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Business management (Κριτική) |
| Volume number/sequential designation |
72. |
| 9 (RLIN) |
155990 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΜΙΧΟΣΤΑΥΡΟΥ |
| First Date, FD (RLIN) |
2020-01 |
