Entrepreneurship for physicists : a practical guide to move inventions from university to market / Davide Iannuzzi.

Περιλαμβάνει βιβλιογραφικές παραπομπές.

1. Motivation factors -- 2. The idea -- 3. Effectuation theory -- 4. The four pillars of a strategic plan -- 5. Business canvas -- 6. Getting the numbers straight -- 7. Random thoughts worth spreading -- 8. The role of the technology transfer office -- 9. Entrepreneurship for non-entrepreneurs.

This book offers a concise analysis of the key ingredients that enable physicists to successfully move their idea from university to market, bringing added value to their customers. It dives into a set of theories, models, and tools that play fundamental roles in technology transfer including topics often neglected by other books including trust, communication, and persuasion. It also explains how most of the topics discussed are applicable to careers in a broader sense.