Marketing management / (Αριθ. εγγραφής 9328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924cam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210320155207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210309t2006 njua|||g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131457578 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-PaULI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| Modifying agency | GR-AiPI |
| -- | GrPaTEI |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2816 |
| Personal name | Kotler, Philip |
| Relator term | συγγραφέας. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 729, [45] σ. : |
| Other physical details | έγχρ. εικ. ; |
| Dimensions | 28 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Linkage | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ |
| General subdivision | Διοίκηση και οργάνωση |
| 9 (RLIN) | 19435 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 20112 |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Relator term | συγγραφέας. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | ΜΙΧΟΣΤΑΥΡΟΥ |
| First Date, FD (RLIN) | 2021-03 |
| Lost status | Home library | Current library | Shelving location | Inventory number | Total Checkouts | Full call number | Barcode | Koha item type | Source of acquisition | Coded location qualifier | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Αγρίνιο | ΒΚΠ - Αγρίνιο | Βασική Συλλογή | 8450 | 658.8 KOT | 026000323146 | Book [21] | |||||
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 658.8 KOT | 92410037301 | Book [21] | 24 | 0.00 | ||||
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 658.8 KOT | 92410037303 | Book [21] | 24 | 0.00 |
