Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01617nam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
27479638 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240227122017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181003t2022 gr afe g 001 0 gre|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789604189410 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| Fuller form of name |
(George Edward), |
| Dates associated with a name |
1951- |
| 9 (RLIN) |
187057 |
| Relator term |
συγγραφέας. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Διαφήμιση και προώθηση : |
| Remainder of title |
ολοκληρωμένη επικοινωνία μάρκετινγκ / |
| Statement of responsibility, etc. |
George Ε. Belch, Michael A. Belch ; επιστημονική επιμέλεια Μάρκος Η. Τσόγκας ; μετάφραση Αναστάσιος Εμ. Θωμαϊδης. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Θεσσαλονίκη : |
| Name of publisher, distributor, etc. |
Τζιόλας, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 884 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
30 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
12η αμερικανική έκδοση. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφία και ευρετήριο. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διαφήμιση |
| 9 (RLIN) |
20386 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Επικοινωνία στο μάρκετινγκ |
| 9 (RLIN) |
84687 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Πώληση |
| General subdivision |
Προώθηση |
| -- |
Σχεδιασμός. |
| 9 (RLIN) |
168682 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| Relator term |
συγγραφέας. |
| 9 (RLIN) |
187058 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Θωμαϊδης, Αναστάσιος Εμμ. |
| Relator term |
μεταφραστής. |
| 9 (RLIN) |
149131 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Τσόγκας, Μάρκος Η. |
| Relator term |
επιμελητής. |
| 9 (RLIN) |
187059 |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Advertising and promotion : an integrated marketing communications perspective |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΛΟΤΣΑΡΗ |
| First Date, FD (RLIN) |
2022-05 |
