Electronic commerce 2006 : a managerial perspective / Efraim Turban ...[et al].
Τύπος υλικού:
ΚείμενοΛεπτομέρειες δημοσίευσης: New Jersey : Pearson, c2006.Περιγραφή: xl, 792 σ. : εικ. ; 28 εκISBN: - 0131854615
- 658.872 22
| Τύπος τεκμηρίου | Τρέχουσα βιβλιοθήκη | Ταξιθετικός αριθμός | Αριθμός αντιτύπου | Κατάσταση | Ημερομηνία λήξης | Ραβδοκώδικας |
|---|---|---|---|---|---|---|
![Book [21]](https://library.upatras.gr/nereus/nereus-book-yes.png "Book [21]")
Book [21]
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ΒΚΠ - Κουκούλι Βασική Συλλογή | 658.872 ELE (Περιήγηση στο ράφι(Άνοιγμα παρακάτω)) | 1 | Διαθέσιμο | 92410035531 | |
![Book [Not For Loan]](https://library.upatras.gr/nereus/nereus-book-no.png "Book [Not For Loan]")
Book [Not For Loan]
|
ΒΚΠ - Κουκούλι Βασική Συλλογή | 658.872 ELE (Περιήγηση στο ράφι(Άνοιγμα παρακάτω)) | 1 | Not For Loan | 92410035532 |
Περιλαμβάνει βιβλιογραφίες και ευρετήριο.
Part 1. Introduction to e-commerce and e-marketplaces: Chapter 1. Overview of electronic commerce -- Chapter 2. E-marketplaces: structures, mechanisms, economics, and impacts -- Part 2. Internet consumer retailing: Chapter 3. Retailing in electronic commerce: products and services -- Chapter 4. Consumer behavior, market research, and advertisement -- Part 3. Business-to-business e-commerce: Chapter 5. B2B commerce: selling and buying in private e-markets -- Chapter 6. Public B2B exchanges and support sevices -- Chapter 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals -- Part 4. Other EC models and applications: Chapter 8. Innovative EC systems: from e-government and e-learning to C2C -- Chapter 9. Mobile commerce and pervasive computing -- Part 5. EC support sevices: Chapter 10. E-auctions -- Chapter 11. E-commerce security -- Chapter 12. Electronic payment systems -- Chapter 13. Order fulfillment, eCRM, and other support services -- Part 6. EC strategy and implementation: Chapter 14. E-commerce strategy and global EC -- Chapter 15. Economics and justification of electronic commerce -- Chapter 16. Launching a successful online business and EC project -- Chapter 17. Legal ethical and societal impacts of EC.
