Conducting research surveys via e-mail and the web / Matthias Schonlau, Ronald D. Fricker, Jr., Marc N. Elliott.
Τύπος υλικού:
ΚείμενοΕκδότης: Santa Monica, CA : Rand, 2002Περιγραφή: 1 online resource (xxiv, 118 pages) : illustrationsΤύπος περιεχομένου: - text
- computer
- online resource
- 0833032267
- 9780833032263
- Social sciences -- Research -- Methodology
- Social sciences -- Data processing
- Social surveys
- Surveys
- Electronic mail systems
- Telephone surveys
- Internet
- REFERENCE -- Research
- SCIENCE -- Research & Methodology
- Electronic mail systems
- Internet
- Social sciences -- Data processing
- Social sciences -- Research -- Methodology
- Social surveys
- Surveys
- Telephone surveys
- Survey-onderzoek
- World wide web
- Computer Communication Networks
- Surveys and Questionnaires
- 001.4/33 21
- HA29 .S366 2002eb
Includes bibliographical references (pages 113-118).
Ch. 1: Introduction -- ch. 2: Background on the survey process -- ch. 3: Literature review of web and e-mail surveys -- ch. 4: Choosing among the various types of Internet surveys -- ch. 5: Guidelines for designing and implementing internet surveys -- ch. 6: Internet survey case studies -- ch. 7: Conclusions -- Appendix A. Literature review of response rates -- Appendix B. Summary of evidence in the literature -- Appendix C. How effective is using a convenience sample to supplement a probability sample?
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.
Print version record.
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