Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
02538nam a2200409 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10109578 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240223110222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130426s2008 gr gre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789600346701 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Transcribing agency |
GR-PaULI |
| Language of cataloging |
gre |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.104 2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leis, William |
| Relator code |
aut |
| 9 (RLIN) |
132841 |
| 240 ## - UNIFORM TITLE |
|---|
| Uniform title |
Social communication in advertising : consumption in the mediated marketplace |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Διαφήμιση και επικοινωνία : |
| Remainder of title |
η κατανάλωση στην εποχή των μέσων επικοινωνίας / |
| Statement of responsibility, etc. |
Ουίλιαμ Λάις, Στήβεν Κλάιν, Σατ Τζάλυ, Ζακλίν Μποτερίλ ; επιμέλεια Στέλιος Παπαθανασόπουλος ; μετάφραση Κάτια Μεταξά. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Καστανιώτης, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
793 σ. ; |
| Dimensions |
24 εκ. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Επικοινωνία και κοινωνία |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διαφήμιση |
| General subdivision |
Κοινωνικές απόψεις |
| 9 (RLIN) |
21502 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Παπαθανασόπουλος, Στέλιος |
| Relator code |
|
| Relator term |
επιμελητής. |
| 9 (RLIN) |
12394 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Μεταξά, Κάτια |
| Relator code |
|
| Relator term |
μεταφράστρια. |
| 9 (RLIN) |
12395 |
| 765 ## - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Social communication in advertising : consumption in the mediated marketplace |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Επικοινωνία και κοινωνία (Καστανιώτης) |
| 9 (RLIN) |
160763 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΣΑΤΛΑΝΗΣ |
| First Date, FD (RLIN) |
2013-04 |
