Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01009nom a2200301 u 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
10093428 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
upatras |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210125162545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110802s2010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783642042140 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Transcribing agency |
GR-PaULI |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 9 (RLIN) |
2816 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ingredient Branding |
| Medium |
[electronic resource] |
| Remainder of title |
Making the Invisible Visible |
| Statement of responsibility, etc. |
by Philip Kotler, Waldemar Pfoertsch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Berlin, Heidelberg |
| Name of publisher, distributor, etc. |
Springer-Verlag Berlin Heidelberg |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
v.: digital |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economics |
| 9 (RLIN) |
10632 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| 9 (RLIN) |
19409 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
11437 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Economics/Management Science |
| 9 (RLIN) |
64241 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
11437 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διοίκηση επιχειρήσεων |
| 9 (RLIN) |
54 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pfoertsch, Waldemar |
| 9 (RLIN) |
70719 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 9 (RLIN) |
68735 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.1007/978-3-642-04214-0">http://dx.doi.org/10.1007/978-3-642-04214-0</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
